When I asked friends what we should put in this blog, one of them had a great idea – recap what we whiteboard each day.

Since whiteboards are hubs for brainstorming, collaboration and making critical decisions, I thought it was a great way to document and share.

This first recap covers the evolution of OnCompare’s product design.  Customer development helped us identify and validate a pain point – product design process is all about how we’ll try to alleviate that pain.