Prelude: This post spawned a little controversy among the team. Telling the world about our competitors when they have products ready to use and we don’t? A case can certainly be made for why that’s a bad idea.

At the end of the day though, obviously, we decided to publish.  Here’s why:

  1. See the post’s title
  2. What’s the point of being transparent and contributing to the greater startup consciousness if we’re not going to share the good stuff? Like, how we think about differentiating from existing competitors.

The video above walks through a common scenario on three of our competitor’s websites: TopTenReviews, AlternativeTo and Web2Review (it’s one thing to give them press, it’s another to give them link juice).

The gist of our video tour is:

Online services are not restaurants.  Directories + community != recommendations.  Users need a way to express their specific business needs, and get recommendations that address those.

Now, will we be able to execute better than our competitors?  No clue. 3 Weeks to Live is about testing hypotheses.  We’ve got some ideas on what the right formula might be, but we really don’t know until we try them out.

We really want to know what you guys think on this post.

  • What other competitors have you seen?
  • If you were going to create a competitive offering in this space, how would you go about it?

PS – Big thanks to @benferris for the pointer to Web2Review.