We had a terrific time at the LAUNCH Conference last week. Many thanks to Jason Calacanis (chief LAUNCHer), Larry Chiang (guerrilla advisor), Danielle Morrill & Gene Miguel (killer after party planners) and David Wu (an Angel Investor who really lives up to the name); couldn’t have done it without them.
Here’s a summary of the conference, by the numbers:
1 = The number of tables at LAUNCH OnCompare started with.
2 = The number of tables at LAUNCH OnCompare ended with. No one showed up to occupy the table next to us, so after the first day, we claimed it as our own. Call it manifest destiny.
3 = Number of OnCompare team members present.
4 = Number of LAUNCH passes Calacanis gave us. Our fourth went to Danielle of Twilio, as a thanks for helping put together the LAUNCH after party.
195 = Business cards collected during the conference
> 195 = Number of OnCompare demos given. We would follow up just about every demo by asking about the person’s business, how we might be able to help him/her and collecting a business card.
> 194 = Number of people who reacted positively to OnCompare. I’ve never seen a product so universally accepted as a good idea, which means one of two things: sliced bread can eat shit or, more likely, we got tossed a bunch of softballs. While we’ve built a great product that solves a real problem in a way that can generate revenue, we got asked virtually none of the “rude questions” we practiced the night before at In-N-Out (which we were not adequately prepared for, btw). Feels like this “seed bubble” we’re in is incredibly (too?) friendly to entrepreneurs.
> 700 = Number of people who RSVP’d for the OnCompare & Twilio after party. If you couldn’t tell, that is an absolutely ridiculous number for a party announced < a week previously, and co-sponsored by a company with no PR, marketing, or “party planning committee” to speak of.
300? = Number of people who actually showed up. Hard to tell, but the place was packed and we rocked a line for at least the first two hours.
84 = Number of click-throughs to oncompare.com from our after party eventbrite site. Not an awful conversion rate, but clearly, this was a much better brand awareness campaign, than it was a user-generating one. In fact, we had several people come to our booth after the party and say things like, “I see your brand everywhere, but don’t know what you do.”
Lots more great photos of the after party here: https://picasaweb.google.com/PMDayao/022311TwilioBloodhound#
Now, for more numbers…
$3,012 = Amount of cash, goods and services put up by our incredibly generous friends at LAUNCH, Twilio and David Wu.
$28 = Amount OnCompare spent out of pocket ($12 for parking and $16 for a couple puppy toys for Calacanis). For details on how we got $3k worth of goodies for our $28, see this post.
$.14 = $28/195 = DCIAC (Demo and Contact Info Acquisition Cost). Estimate of what we paid, out of pocket, per “demo”/business card basis.
17 = Number of different Angels and VCs we met. All very cursory at this point, we just snared them as they walked by our table, but having warm contact info for 17 different orgs w/ money that like what we’re up to will definitely come in handy.
- “You’ll make money.”
- “You could probably get $100k – $200k now, but with another 30 days [worth of data points] you could go to VCs.”
- “Let me know when you’re ready to raise. I’ve got a couple people on the Angel side who might be interested, and possibly on the VC side as well.”
This was by far, the highlight of the conference for us. A hyper-connected Angel like Naval digging what we’re up to, and being willing to spread the word when we’re ready…definitely worth the $28. Maybe even $30.
The one disappointment from the conference was that we weren’t one of the companies selected to present on stage. We hustled hard to make it happen, but it wasn’t meant to be this time. In some sense it’s good though…keeps us hungry, and at least a little humble.